iamproperty logoXCRE Group

Phone System
X IAMPROPERTY Integration

A phone system that talks properly to iamproperty, saving your team an hour a day by connecting every call directly to the CRM you already use.

What integration means for your agency

Most providers call click-to-dial "integration." We mean your calls, your CRM and your customer records all working together automatically.

Auto-pop when customers call in

Incoming calls trigger instant customer records on screen. No searching, no delays - you know who's calling before you answer.

Auto-transcribe/summary straight to iamproperty record

Every call is automatically transcribed, summarised with action points and logged to the customer record. No manual notes, no missed details.

Click-to-dial from anywhere

Call any customer straight from their iamproperty record, on any device - a small feature but guaranteed to save your team hours per year inputting numbers manually.

One call history, fully synced

Every call - answered, missed or transferred - syncs automatically to the iamproperty record, so anyone on your team has the full picture before they pick up.

What This Means

1 hour saved per agent per day.

The time-saving from our core CRM integration features mean you can spend more time on viewings, valuations and relationships.

75m

to

15m

In Daily Admin Time

Number of Agents

Time Saved Annually

2,530 hours

£ Saved Annually

£50,650.60

Based on a 253-day working year and £30,648 median gross annual pay for full-time estate agents (ONS Annual Survey of Hours and Earnings, 2025).

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The AI call intelligence platform built for estate agents.

Turn every conversation into usable data through automatic transcription and summaries, sentiment analysis, missed and unreturned call reporting, action items generated per agent, call trends and analytics, and automations that trigger the next step without anyone lifting a finger.

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CRE Connect dashboard showing live call stats for an estate agency
CRE Connect call details with AI insightsCRE Connect agent performance reportCRE Connect AI+ sentiment mappingCRE Connect agent performance report
CRE Connect custom wallboardCRE Connect call historyCRE Connect call transcript
Purpose & Outcomes
Automations
Sentiment Analysis
Automatic Greeting Studio
Busiest Hours Breakdown
Missed Call Report
Agent Leaderboards
Custom Wallboards
Transcript
AI Context
AI Insights
Reporting
Call Summary
Call History
Action Items
Recording

Why estate agents choose CRE.

Recommended by Leading Estate Agent Groups

The Guild, Fine & Country, Kerfuffle, RAN, ICG, LonRes - all name us as a preferred telecoms partner.

Specialists, Not Generalists

We don't sell generic telecoms packages. Our entire business is built for estate agents and we've become the top choice as a result.

Flexible, Transparent Contracts

You choose between 3, 5 and 7 years. No shady lock-ins. We fix your price for the entire term. No surprise April price hikes.

Dedicated Account Manager

One point of contact with quarterly reviews to ensure you're supported throughout your entire term.

Book a telecoms review
Estate agent on the phone in a branch office

We can buy you out of your existing agreement.

Because we're whole-of-market, our suppliers want more customers on their platforms - and they fund us to buy people out of existing contracts to make that happen. That cost never gets passed on to you.

Two people shaking hands to agree a contract buyout

Up To 2 Years Covered

We can cover the remaining cost of your current contract, so a bad deal doesn't have to run its course.

Zero Cost To You

The buyout is funded through our supplier relationships, not added to your new contract.

Switch Now, Not At Renewal

No need to wait out another year (or two) on a system that isn't working for you.

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Contact

Book a telecoms review

Get In Touch

Quick discovery call (often within the hour)

30-45 minute consultation with one of our experts at a time that suits you.

Tailored proposal for your agency

Your brand new system arranged and installed

Are you an existing customer?

Connect with our support team.

Get in touch
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Softphone App

Your office phone, wherever you're working

Work From Anywhere

Answer and make calls on your business number from mobile, laptop or desktop, wherever you're working.

Never Miss A Call

Ring on every device at once, so a call to the office is never left unanswered.

Business Number Flexibility

Make and receive calls using your business number, maintaining professional presence even when working remotely.

No Extra Hardware Needed

Turn any laptop, tablet or phone into a full office extension, at no extra cost.

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Estate agent on a call using the CRE phone system on desktop and mobile
Call Recording

Every call recorded, ready when you need it

Resolve Disputes With Evidence

Play back exactly what was agreed with a vendor, buyer or landlord - no "he said, she said."

Training That Improves Real Calls

Coach new starters using genuine conversations, not generic scripts.

Stay Compliant, Without The Admin

Recordings are stored securely and pulled up in seconds whenever you need one.

See What's Actually Converting

Review calls across the team to spot what turns valuations into instructions.

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Call recording playback in the CRE phone system, with an agent on a headset
On-Hold Marketing

Callers waiting? Make it work for you

Turn Hold Time Into Selling Time

Promote new instructions or services while callers wait, instead of dead air.

Sound As Professional As You Look

Custom messaging and music reinforce your brand from the very first ring.

Run Seasonal Campaigns

Send us your seasonal offer or new listing to promote, and we'll have it live - no engineer visit, no waiting around.

Fewer Hang-Ups

Well-produced hold content genuinely makes waiting feel shorter, so fewer callers give up.

Customer Result: A caller on hold heard one of our client's featured listings - and ended up viewing (and buying) a property £35k more expensive than the one they'd originally called about.

Custom on-hold message promoting a featured listing while a caller waits
Features

Everything your branch needs, built in.

Mobile & Desktop
Softphone Apps

Click-To-Dial

Advanced Call
Menu (IVR)

Intelligent Call
Routing

Call Queues

HD Voice Audio

Call Recording

Voicemail-to-Email

Custom On-Hold
Music & Messaging

Customised
Branch Greetings

Phone Extensions &
Direct DDI Numbers

Local & National
Numbers

Call Forwarding

Automatic Call
Log to CRM

Inbound Screen
Pop

Branch-Level Call
Tracking

Missed Call Alerts
in CRM

Call Reporting
Dashboard

Answer Time
Tracking

Enterprise
Broadband

Automatic 4G/5G
Failover

Free Install from
Experienced Engineer

Scalable User
Licensing

UK-Based Technical
Support

5 Ring Response
Policy

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Trusted By
Old Cisco desk phone

Typical Telecoms Provider

Trustpilot (industry avg.): 3.2 ★

Hidden feature costs

Outsourced support teams

Limited CRM integration capability

Basic call reporting

Rigid contracts with no flexibility

Slow support response times

Yealink T88V Pro

Trustpilot: 4.9 ★

Transparent, fixed pricing

Fast, UK-based support team

Native CRM integrations with Alto, Reapit, Street & more

Enterprise AI call intelligence dashboard

Whole-of-market advice - not tied to one solution

5 ring answer policy with dedicated account manager

Reviews

Service that actually delivers.

Dedicated Account Manager

5-ring answer policy

Quarterly check-ins

UK-based team (no call centres)

Testimonials

Hear how other agents have got on with CRE.

Play

Hat & Homes

Ben Gee from Hat & Homes tells us about his experience with CRE after a year and a half of service. As a multi-site agency, he needed a reliable phone system to increase the productivity of his team.

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Our Value

Whole-of-market.
The right fit, not just our fit.

We're the only telecoms provider in the UK not tied to one system or one manufacturer.

CRE Group whole-of-market telecoms for estate agents

Consultation, Not Sales

We'll recommend whatever system fits, not whichever one we're tied to.

Your Contract's With Us, Not The Hardware

If a better system launches mid-contract, we switch you to it.

One Relationship, Whole Market

No chasing different vendors every time something goes wrong.

Whole of market phone systems - Webex, Yealink, 8x8, CallSwitch

The Process

From first call to go-live, here's exactly how it works.

Discovery

A quick, no-pressure call to understand your agency. We find out what's working, what's not, and what actually matters to you.

Consultation

One of our specialists talks you through the right fit for your agency - a conversation, not a generic sales pitch.

Decision

You choose your system and your term - 3, 5 or 7 years - with everything costed and explained before you sign anything.

Build and Configuration

Your new connection is ordered and configured in the background, including failover if you've added it, all tested before your line changes.

Testing & Training

We test your connection thoroughly before cutover, then talk you through your new setup - including failover - so there's nothing to figure out on your own.

Porting & Go Live

Your new connection goes live in a planned cutover, with your existing line kept active until the new one's tested and ready - so you're never left without service.

FAQ

Frequently Asked Questions

Got questions? We've got you covered. Here are some quick answers to help you get the most out of CRE.

What does "iamproperty integration" actually mean?

It means your CRE phone system and your iamproperty account work as one thing, not two separate tools sitting side by side. When a contact calls, their iamproperty record pops up automatically, the conversation transcribes and logs itself against that record, and you can click-to-dial straight out of iamproperty - no manual dialling or note-taking either side.

Can I get the iamproperty integration without switching my phone system to CRE?

No - the integration lives inside the phone system itself, not as a plug-in you add to your existing provider. Auto-pop, click-to-dial and automatic call logging into iamproperty only work because the calls are running through a CRE phone system in the first place.

Is CRE Connect part of the iamproperty integration, or something extra?

CRE Connect sits on top of it. The iamproperty integration handles the plumbing - records syncing, calls logging - while CRE Connect turns that data into AI call intelligence: sentiment analysis, call summaries, missed-call reporting and agent leaderboards. It comes included with your CRE phone system, not sold as a separate add-on.

Does the integration sync calls both ways, or just show me who's calling?

Both ways. Calls made or received through your CRE phone system log automatically to the right iamproperty record, and clicking a number inside iamproperty dials out through your phone system - so iamproperty and your phones stay in sync in either direction.

Does click-to-dial into iamproperty still work if I'm on my mobile or working from home?

Yes - the softphone app puts your business number on your mobile, laptop or desktop, so click-to-dial and auto-logging to iamproperty work the same way wherever your team is calling from.

Will connecting iamproperty to CRE change or disrupt our existing iamproperty setup?

No - the integration connects on top of your existing iamproperty account. Your records, workflows and data stay exactly as they are; we're just adding a calls layer that talks to them.

Ready to review your estate agencies telecoms?

Book a free no-obligation telecoms review and discover how CRE can improve integration, reduce admin and deliver better value.

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