Every agency owner wants to grow. Fewer have worked out where the time to do it will come from. We have: roughly an hour per agent, every day, currently lost to dialling, record-hunting and note-taking. Here is how CRE gives that hour back to Kerfuffle agents.
Introduction
Growth Needs Time, Not Just Ambition
Kerfuffle exists because estate agents are drowning in suppliers. There are more proptech providers chasing agents than anyone has time to vet, so Kerfuffle does the vetting for them - reviewing suppliers, checking references and putting the ones worth talking to in front of Kerfuffle Club members.
CRE Group is a Kerfuffle Gold Supplier, and was named Telephony, Networking & IT Supplier of the Year at Kerfuffle's Trusted Agent Awards 2026. We are proud of both, mostly because neither can be bought. Kerfuffle's recommendations go to suppliers that agents actually rate.
Which brings us to the thing almost every agent we speak to wants: growth. Another negotiator, another branch, another patch. The ambition is rarely the problem. The time is.
The Hour
Where An Hour A Day Goes
Ask an agent where their day went and they will tell you: on the phone. What they will not tell you, because nobody notices it, is how much of that time is spent around the call rather than on it.
Our own call platform data puts the average agent at around four substantive calls a day - valuation follow-ups, offer negotiations, vendor feedback - plus around twelve shorter ones, like viewing confirmations and quick check-ins. Each substantive call carries roughly ten and three-quarter minutes of admin: finding the record, dialling by hand, writing it up afterwards. Each quick call carries about ninety seconds.
Add it up and it comes to 61 minutes. Per agent, per day.
61 min
Admin saved per agent, every working day
6 weeks
Working time back per agent, every year
What We Do
Giving The Hour Back
Direct CRM integration. We integrate directly with Alto, Reapit, Street, Loop, Rex, Dezrez, MRI, Jupix and more. An inbound call brings the caller's record up on screen before anyone answers, any number in the CRM dials with one click, and every call - answered, missed or transferred - logs itself against the right record.
CRE Connect, included. Our AI call intelligence platform comes with every phone system we supply, not as an add-on. Automatic transcription and summaries, sentiment analysis, missed call reporting and action items per agent, so the write-up happens without anyone having to write it up.
Whole of market. We are not tied to one manufacturer, so we recommend the system that fits your agency rather than the one we happen to sell. If something better comes along during your contract, we will switch you to it.
Fixed costs, your choice of term. 3, 5 or 7 years, with pricing fixed for the full contract. No April price rises eating into the budget you had set aside for the next hire.
Why It Matters
What Growth Looks Like In Hours
An hour a day sounds modest until you multiply it. A ten-person office gets back around 50 hours every week. That is more than a full-time negotiator's working week, recovered from admin your team was already doing.
How you spend it is up to you. More valuations booked. Faster callbacks on the enquiries that used to go cold. Or the one we hear most often: room to grow the team without the existing one drowning while the new starter finds their feet.
And because every call now lands in the CRM, you can finally see where that growth is coming from - which branches, which campaigns and which negotiators are converting.
Growth is a time problem before it is a money problem.
Member Offer
Open Your Next Branch On Us
If growth is the plan, we would rather make it easier than charge you for it. For Kerfuffle members, any new branch you open during your contract with CRE is installed and connected free, at the same rate as your existing branches. No new set-up fees, no renegotiation, and no new tier of pricing when you get to branch number four.
Get In Touch
Let's Talk About Growth
Fifteen minutes is all it takes. We will show you a live screen pop against a real CRM record, walk you through CRE Connect, and tell you honestly whether switching makes sense for you right now. If your current setup is working, we will say so.
Agents tell us their biggest frustration with suppliers is promises that don't survive contact with a real office. CRE are the opposite. They only work with estate agents, the integration does what it says it does, and the feedback we hear from agents is consistently strong. That is exactly the kind of supplier Kerfuffle exists to put in front of the industry.
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